| Congratulations to Sbba Siddique from Asian Star Radio for winning the Podcast of the Year Award at the Arqiva British Asian Media Awards 2025, curated by Samara Events UK!
Sbba partnered with Macmillan Cancer Support to shine a light on the resources available for people with cancer and their families, particularly within Slough’s South Asian communities. Her podcast, Cancer – Taboos and Stigmas, featured conversations with healthcare professionals, support workers, and those directly affected by cancer. Diagnosed with ovarian cancer in 2022, Sbba has been passionately advocating for better access to cancer information, especially for women and people of colour. Her work aims to break stigmas, tackle misconceptions, and encourage open discussions about cancer. |
The Award-Winning Podcast Series
The six-episode series covers vital topics, including support services, cultural taboos, and the importance of emotional well-being:
- A Macmillan Information and Support Centre Manager in Slough shares how Macmillan helps South Asian communities.
- Dr. Lalitha Iyer, Chief Medical Officer at Frimley Health, addresses common misunderstandings about cancer.
- Three-time cancer survivor Bep shares her journey as an Indian woman challenging cultural stigmas.
- Macmillan Clinical Nurse Specialist Baldeep dispels myths and explains the crucial role of specialist nurses.
- Macmillan Counsellor Jilby highlights the importance of discussing emotions with loved ones and healthcare professionals.
- Cancer survivor Samina, from Sakoon Through Cancer, shares how community support helped her navigate her journey.